Next week, I am once again heading back to the IBC show in Amsterdam, considered by some to be the world’s most influential media, entertainment and technology show. For me, a large part of the IBC experience is created by the unique venue of the event (the RAI), the exceptional quality and brilliant diversity of the delegates and the outstanding city of Amsterdam, filled with splendid restaurants and bars.
Slated for 13–17 September 2019, this year’s IBC has 400 inspirational speakers and boasts a world-class exhibition, packed with 1,700 exhibitors (including our Caringo team at Stand 5.C33). This provides a perfect environment in which to network, build relationships and discover the latest trends and technologies. I always find the sense of opportunity overwhelming, and this year, I am excited to discuss with attendees the latest developments at Caringo.Expanding Caringo’s Global Footprint
Since last year’s IBC, Caringo has greatly expanded its global footprint with landmark deployments in Europe, the US and East Asia. In the UK (where I reside), Swarm emerged as the leader after object storage performance benchmarking at the Science and Technology Facilities Council’s (STFC) JASMIN super data cluster. (Download the STFC Object Storage Benchmarking Case Study & Whitepaper to learn more.)Addressing More M&E Use Cases
As our pure object storage platform has been adopted by organizations and used for new use cases, the needs and input of our customers has helped to shape the evolution of our Swarm pure object storage platform. With our expansion of media & entertainment (M&E) use cases and customers, we have sharpened our capabilities to integrate into digital video workflows.
Over the past year, Caringo Swarm has been adopted by elite streaming services and implemented as an on-demand archive for professional sports teams.Visit with Caringo at IBC2019
Join us at Stand 5.C33 in the IBC exposition to chat with me and our other storage experts. We will share with you how our upcoming Swarm 11 release will revolutionise your workflows and help you collaborate and scale your content with speed and simplicity. If you would like to obtain our code for a complimentary IBC expo pass or to make an appointment with us at the event, contact us.Learn More About Caringo Swarm Object Storage
Can’t make it to IBC this year? Join VP Marketing Adrian “AJ” Herrera and Director of Product Eric Dey for a look at Accelerating On-Demand Access to Video Archives with Swarm 11. They will show you what’s new in Swarm 11 with a live demonstration of our newest features and interactive Q&A.
How valuable is your time?
If you are in the M&E industry (or deal with digital video), what is the value of being able to complete more projects, send videos to employees/editors faster or stream more videos to subscribers?
Once organizations grow to the level where their workflows are being strained, they often look to remedy that starting with the front-end application. Once they get to the storage layer, they are usually looking for the most economical storage to satisfy the requirements of the front-end application. This often boils down examination of storage to a financial ($/GB) rather than a functional analysis. The problem with this approach is that the functional value added by object-based storage platforms like Caringo Swarm gets lost.
For object storage specifically, the time and resource optimization value gets lost. I often hear object storage positioned as cheap and deep storage, which I think is a misnomer.How Does Swarm Object Storage Go Beyond Cheap and Deep?
Caringo Swarm object-based data storage is scalable and strategic for asset access. That is, it provides extensive benefit strategically by serving up effortless scale for rapidly growing archives of data and granting instant access to those assets.Wait, What About Tape Storage?
While tape will always be cheaper and deeper and is perfectly adequate for files and assets you may not ever retrieve, it lacks one of the most beneficial features that you get with an object storage platform like Swarm: on-demand access.Scalable Object Storage
We have a lot of excellent resources that go into detail on how scalable object storage is. Two that I recommend are:
- What are the 5 Tiers of Storage for New Video Production Workflows to get a comparison of the various storage technologies available
- Object Storage Performance Benchmarking for a detailed overview of performance characteristics of object storage at scale
Now, let’s go into how object storage has evolved as a strategic tool for asset access.Archive, Active Archive and On-Demand Archive
When you look up the definition of archive, you will most likely find it associated with the word “preservation.” Historically, archive has been a backup or a copy of an asset made for when and if that asset is needed again. In the storage world, it has long been clear that there is a large portion of digital assets that need to be continually accessed, leading to the term “active archive.” The word active denotes access but doesn’t specify time to access.
After talking to many in the M&E and Digital Video Industry, it is clear that time is their primary issue. Specifically, the time to move video from remote locations into their network, the time it takes to move working files to different locations, the time it takes to restore files for reuse from archives and the time it takes to efficiently stream content to internal or external viewers. This is why at Caringo you will often hear us use the term “on-demand archive.” On-demand denotes immediate access. You don’t need to wait for a video to be found, a tape to load, or wait for the mail to arrive with the thumb drive or hard drive. Your archived video is always instantly accessible to your applications, internal employees and (if you authorize access) to the public for on-demand viewing.How Does Swarm Object Storage Save You Time?
In addition to providing immediate access to archived video, Swarm object storage also enables multi-tenancy, content and metadata management with integrated search. All of these features save both your administrators and end-users time by providing an intuitive web-based platform where they can have direct access to their portion of storage (private cloud storage). They are able to search the assets they are authorized to view and can also update assets by adding relevant metadata.How do You Measure the Value of Time in Your Organization?
Where the rubber meets the road is how you measure or assign a value to saving time. What if you could complete 10–20% more projects per month? What if you could spend 50–60% less time managing access to content across your organization or with clients? How about if you could provide perpetual access to a specific portion of your archived video for a new VOD (video-on-demand) service? However you place value on time, I can tell you this…it’s not by looking at a $/GB calculation!Swarm 11, Focused on Optimizing Time
If you are interested in learning more about how Swarm object storage optimizes your time, look no further then our next webinar. Eric Dey, Director of Product Management, and I will discuss Accelerating On-demand Access to Video Archives with Swarm 11.
And as always, we have a team of experts at Caringo that can help you figure out how to measure the value of plugging in an on-demand archive like Swarm into your workflows. Contact us if you would like to setup an overview.
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